Category: Marketing

brand

Creative yet Low-Budget Ideas That Can Boost Brand Promotion

Performing effective marketing tactics help ensure that businesses can thrive and survive regardless of industry challenges. No wonder most company owners tend to focus on ensuring that their brand can create multiple promotional campaigns. Sadly, not all business owners can afford to spend a lot of money on different marketing tactics. Some of them even

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world wide web connection

The Shift From Manual to Digital during the Pandemic

The pandemic has presented unique challenges to both business and personal life. There are companies that have succumbed to the situation and closed down, while others managed to make the best of what happened. These are the companies that have managed to turn to non-traditional work arrangements, like flexible agreements and remote work. Since the

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social media pages

Digital Marketing 101: Customer Retention in the Digital Age

Every year, hundreds of businesses open up to provide goods and services to the public. From the initial brainstorming of a business idea to finally opening their doors to the world, this process of getting a business to take off from the ground can take anywhere from a few weeks to a few months. This

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discount

Marketing Unpopular Items during a Pandemic

Online shopping has boomed since the pandemic started. eCommerce is currently enjoying unprecedented popularity that has enticed a lot of companies, merchants, and suppliers to take their wares online, hoping to ride the wave and get a piece of the action. However, not all products that are seen in eCommerce platforms are popular and cool.

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myth

Marketing Myths You Need to Stop Believing

Running a business involves a lot of facets that can overwhelm many newcomers to the business industry. From production to customer service, logistics to product design- there are often too many things that business owners begin to neglect other important aspects. One of the often neglected aspects of business is marketing. Coupled with myths and

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team collaborating at work

Cost-effective Logistic Strategies to Incorporate into Your Startup

Since last year, the e-commerce industry has been steadily rising in popularity. This isn’t a surprise when billions of users constantly use their phones to check on social media, entertain themselves, and buy products and services online. If you’re planning on setting up an e-commerce business model, it’s crucial to place a good amount of

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franchising

Top Three Mistakes to Avoid When Buying a Business Franchise

Starting your own business from scratch is never easy. There are a lot of things to consider, from the operational, technological, and regulatory challenges. That is why it is easy for many budding entrepreneurs to feel discouraged when creating a new business idea that will dominate today’s market. To prevent these hurdles, many turn to

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small business

5 Ways to Increase Walk-Ins in Your Small Business during the Pandemic

COVID-19 specifically made life hard for business owners across the US with limited funding and resources. These small businesses, unfortunately, comprise practically the entire US economy at a staggering 9 .9 percent as of January 2021. If you happen to be among this supermajority and you’re finding it hard to market your business amid a

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