At one point, all businesses must contend with a challenging question. That is, which is more important to them, their customers or employees? This question has been discussed thoroughly in an article published on Forbes by client experience and luxury hospitality expert Bruce Claver. Bruce Claver regarded the question as a chicken and egg dilemma. Meaning,
Businesses are now struggling to find ways to keep up with the latest health and safety measures imposed by the CDC. With the pandemic showing no signs of slowing down, it only pays that you invest in the right services. This is not just to ensure you stay compliant. This will help boost your customers’
There comes the point in an entrepreneur’s life when it’s time to call it quits on a venture. It can be an exciting and bittersweet time, depending on your reasons for selling. Maybe your business has gotten so big and successful that you’re fielding acquisition offers, or maybe you want to move on to a
Brand activation is one of the techniques you may want to include in your marketing mix. And there are many ideas that you can execute. Raising brand awareness and making it known that your business is someone that customers can trust are some of your marketing objectives. There are many ways to do it, but
To sustain your business, you need to make sure that people know about your brands and offerings. And to do just that, you need to invest in marketing. As a businessperson, you cannot deny the importance of publicity and advertising. Marketing does not come cheap. You need to shell out some money to make sure
Starbucks is one of the most easily recognizable brands in the world. Originating from a chain of roastery reserves and coffee houses from Seattle, it is now considered the world’s biggest coffee house chain. It is largely seen as the main representation of America’s massive coffee culture, which has now spread worldwide. It is far from perfect as
When it comes to business, one factor that some business owners overlook is who they know. It can be surprising how your professional connections can be useful in the world of entrepreneurship. Whether it is a supplier who is willing to provide a discount or a customer who prefers your company because they know you,
Finding a viable business idea is an important step towards a successful business venture. You probably have saved enough money from your employment, and now you want to start a business. But like most people, you probably don’t know where to venture into. Don’t beat yourself up because the owners of the top companies were
Many food lovers with enterprising hopes cling to the dream of starting their own restaurant. It’s not just about the food: the sense of community and the entertainment opportunities are endless for the restaurant industry. Humans being social creatures, there’s never a fear that your products will suffer from a lack of interest. Along with
Businesses often take their employees for granted. Many believe that customers should always come first. But if this is always the case, none of your employees will stay for long. Without proper employee engagement, your staff will be unhappy, will only work for the money, and won’t bother working beyond what is expected of them