Category: Marketing

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In the HR Department: Streamlining the Recruitment Process

When you were first building your company, the idea of finding people who could bring your visions for the business to life was exciting. You might have spent hours creating advertising materials about your job openings and anticipated the resumes entering your email. Then came the task of screening applicants and shortlisting candidates before scheduling

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It’s Time to Market to Gen Z

Millennials have been the focus of businesses for quite some time now. Still, as many individuals of the next generation are now graduating and seeking jobs, it’s clear that a shift in the market is coming. As Generation Z starts to have their own income, their buying power also increases. If you are keen on

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Business Opportunities Entrepreneurs Can Start in Their Community

Even small towns can experience big business success, offering aspiring entrepreneurs a unique opportunity of acquiring a concentrated market and a limited population. Discovering the best community business ideas that’ll stick is all about meeting current demands and providing the best quality products or services. Before launching a startup, check what’s not currently prominent in your

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Influencer Marketing, Explained

In this day and age, digital information is very much within reach with the internet’s help. People have become more reliant on their phones and computers for almost all aspects of their lives. Do they need help in cooking? They can Google a recipe or scroll through the Facebook page of BuzzFeed’s Tasty. Do they

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mobile restaurant

The Beginner’s Guide to a Luxury Mobile Restaurant

The U.S. Centers for Disease Control and Prevention, in their health and safety guidelines for bars and restaurants, advised people not to spend too much time indoors, especially if there’s no room for a physical distance of at least six feet between people. At the same time, studies show that the world was already grappling with

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How Can You Keep Customers Happy and Satisfied?

At one point, all businesses must contend with a challenging question. That is, which is more important to them, their customers or employees? This question has been discussed thoroughly in an article published on Forbes by client experience and luxury hospitality expert Bruce Claver. Bruce Claver regarded the question as a chicken and egg dilemma. Meaning,

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Essential Business Services Your Business Needs Mid-pandemic

Businesses are now struggling to find ways to keep up with the latest health and safety measures imposed by the CDC. With the pandemic showing no signs of slowing down, it only pays that you invest in the right services. This is not just to ensure you stay compliant. This will help boost your customers’

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Selling Your Business: Things You Need to Know

There comes the point in an entrepreneur’s life when it’s time to call it quits on a venture. It can be an exciting and bittersweet time, depending on your reasons for selling. Maybe your business has gotten so big and successful that you’re fielding acquisition offers, or maybe you want to move on to a

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Call Your Customers’ Attention: Using Brand Activation at Events

Brand activation is one of the techniques you may want to include in your marketing mix. And there are many ideas that you can execute. Raising brand awareness and making it known that your business is someone that customers can trust are some of your marketing objectives. There are many ways to do it, but

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Business Decisions: How Much Your Marketing Budget Should Be?

To sustain your business, you need to make sure that people know about your brands and offerings. And to do just that, you need to invest in marketing. As a businessperson, you cannot deny the importance of publicity and advertising. Marketing does not come cheap. You need to shell out some money to make sure

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