Category: Marketing


Top Three Mistakes to Avoid When Buying a Business Franchise

Starting your own business from scratch is never easy. There are a lot of things to consider, from the operational, technological, and regulatory challenges. That is why it is easy for many budding entrepreneurs to feel discouraged when creating a new business idea that will dominate today’s market. To prevent these hurdles, many turn to

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small business

5 Ways to Increase Walk-Ins in Your Small Business during the Pandemic

COVID-19 specifically made life hard for business owners across the US with limited funding and resources. These small businesses, unfortunately, comprise practically the entire US economy at a staggering 9 .9 percent as of January 2021. If you happen to be among this supermajority and you’re finding it hard to market your business amid a

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In the HR Department: Streamlining the Recruitment Process

When you were first building your company, the idea of finding people who could bring your visions for the business to life was exciting. You might have spent hours creating advertising materials about your job openings and anticipated the resumes entering your email. Then came the task of screening applicants and shortlisting candidates before scheduling

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young business owner

It’s Time to Market to Gen Z

Millennials have been the focus of businesses for quite some time now. Still, as many individuals of the next generation are now graduating and seeking jobs, it’s clear that a shift in the market is coming. As Generation Z starts to have their own income, their buying power also increases. If you are keen on

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man writing

Business Opportunities Entrepreneurs Can Start in Their Community

Even small towns can experience big business success, offering aspiring entrepreneurs a unique opportunity of acquiring a concentrated market and a limited population. Discovering the best community business ideas that’ll stick is all about meeting current demands and providing the best quality products or services. Before launching a startup, check what’s not currently prominent in your

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influencer taking photo of a food

Influencer Marketing, Explained

In this day and age, digital information is very much within reach with the internet’s help. People have become more reliant on their phones and computers for almost all aspects of their lives. Do they need help in cooking? They can Google a recipe or scroll through the Facebook page of BuzzFeed’s Tasty. Do they

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mobile restaurant

The Beginner’s Guide to a Luxury Mobile Restaurant

The U.S. Centers for Disease Control and Prevention, in their health and safety guidelines for bars and restaurants, advised people not to spend too much time indoors, especially if there’s no room for a physical distance of at least six feet between people. At the same time, studies show that the world was already grappling with

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How Can You Keep Customers Happy and Satisfied?

At one point, all businesses must contend with a challenging question. That is, which is more important to them, their customers or employees? This question has been discussed thoroughly in an article published on Forbes by client experience and luxury hospitality expert Bruce Claver. Bruce Claver regarded the question as a chicken and egg dilemma. Meaning,

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cleaning services

Essential Business Services Your Business Needs Mid-pandemic

Businesses are now struggling to find ways to keep up with the latest health and safety measures imposed by the CDC. With the pandemic showing no signs of slowing down, it only pays that you invest in the right services. This is not just to ensure you stay compliant. This will help boost your customers’

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