Category: Marketing

team meeting

Selling Your Business: Things You Need to Know

There comes the point in an entrepreneur’s life when it’s time to call it quits on a venture. It can be an exciting and bittersweet time, depending on your reasons for selling. Maybe your business has gotten so big and successful that you’re fielding acquisition offers, or maybe you want to move on to a

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Call Your Customers’ Attention: Using Brand Activation at Events

Brand activation is one of the techniques you may want to include in your marketing mix. And there are many ideas that you can execute. Raising brand awareness and making it known that your business is someone that customers can trust are some of your marketing objectives. There are many ways to do it, but

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Business Decisions: How Much Your Marketing Budget Should Be?

To sustain your business, you need to make sure that people know about your brands and offerings. And to do just that, you need to invest in marketing. As a businessperson, you cannot deny the importance of publicity and advertising. Marketing does not come cheap. You need to shell out some money to make sure

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making coffee

What We Can Learn from Starbucks’s Marketing Success

Starbucks is one of the most easily recognizable brands in the world. Originating from a chain of roastery reserves and coffee houses from Seattle, it is now considered the world’s biggest coffee house chain. It is largely seen as the main representation of America’s massive coffee culture, which has now spread worldwide. It is far from perfect as

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handing out a business card

Growing a Company: Building a Business Network

When it comes to business, one factor that some business owners overlook is who they know. It can be surprising how your professional connections can be useful in the world of entrepreneurship. Whether it is a supplier who is willing to provide a discount or a customer who prefers your company because they know you,

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Business Ideas that Can Open More Doors for You

Finding a viable business idea is an important step towards a successful business venture. You probably have saved enough money from your employment, and now you want to start a business. But like most people, you probably don’t know where to venture into. Don’t beat yourself up because the owners of the top companies were

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Food-loving Entrepreneur: 3 Ways to Break into the Restaurant Industry

Many food lovers with enterprising hopes cling to the dream of starting their own restaurant. It’s not just about the food: the sense of community and the entertainment opportunities are endless for the restaurant industry. Humans being social creatures, there’s never a fear that your products will suffer from a lack of interest. Along with

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Effective Ways to Promote Your Business for Free

If you’re considering establishing a startup business, you’ll need to create a ‘brand’ surrounding your business’s beliefs and translate that into one unique, eye-catching logo. Branding is essential because it leaves a memorable impression on consumers and allows them to see what they can expect from your business. It’s a way of separating yourself from

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A Website Should Be Pretty With Substance

Good design is essential to a business’s website. The website serves as the face of its online presence. When a potential customer visits the website, it should immediately capture their attention because they usually don’t linger. People on the internet are visual, so outstanding design is the key to an online consumer’s heart. It’s not

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