Category: Marketing

influencer taking photo of a food

Influencer Marketing, Explained

In this day and age, digital information is very much within reach with the internet’s help. People have become more reliant on their phones and computers for almost all aspects of their lives. Do they need help in cooking? They can Google a recipe or scroll through the Facebook page of BuzzFeed’s Tasty. Do they

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mobile restaurant

The Beginner’s Guide to a Luxury Mobile Restaurant

The U.S. Centers for Disease Control and Prevention, in their health and safety guidelines for bars and restaurants, advised people not to spend too much time indoors, especially if there’s no room for a physical distance of at least six feet between people. At the same time, studies show that the world was already grappling with

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How Can You Keep Customers Happy and Satisfied?

At one point, all businesses must contend with a challenging question. That is, which is more important to them, their customers or employees? This question has been discussed thoroughly in an article published on Forbes by client experience and luxury hospitality expert Bruce Claver. Bruce Claver regarded the question as a chicken and egg dilemma. Meaning,

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cleaning services

Essential Business Services Your Business Needs Mid-pandemic

Businesses are now struggling to find ways to keep up with the latest health and safety measures imposed by the CDC. With the pandemic showing no signs of slowing down, it only pays that you invest in the right services. This is not just to ensure you stay compliant. This will help boost your customers’

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team meeting

Selling Your Business: Things You Need to Know

There comes the point in an entrepreneur’s life when it’s time to call it quits on a venture. It can be an exciting and bittersweet time, depending on your reasons for selling. Maybe your business has gotten so big and successful that you’re fielding acquisition offers, or maybe you want to move on to a

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shopping bags

Call Your Customers’ Attention: Using Brand Activation at Events

Brand activation is one of the techniques you may want to include in your marketing mix. And there are many ideas that you can execute. Raising brand awareness and making it known that your business is someone that customers can trust are some of your marketing objectives. There are many ways to do it, but

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Business Decisions: How Much Your Marketing Budget Should Be?

To sustain your business, you need to make sure that people know about your brands and offerings. And to do just that, you need to invest in marketing. As a businessperson, you cannot deny the importance of publicity and advertising. Marketing does not come cheap. You need to shell out some money to make sure

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making coffee

What We Can Learn from Starbucks’s Marketing Success

Starbucks is one of the most easily recognizable brands in the world. Originating from a chain of roastery reserves and coffee houses from Seattle, it is now considered the world’s biggest coffee house chain. It is largely seen as the main representation of America’s massive coffee culture, which has now spread worldwide. It is far from perfect as

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handing out a business card

Growing a Company: Building a Business Network

When it comes to business, one factor that some business owners overlook is who they know. It can be surprising how your professional connections can be useful in the world of entrepreneurship. Whether it is a supplier who is willing to provide a discount or a customer who prefers your company because they know you,

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team collaborating at work

Business Ideas that Can Open More Doors for You

Finding a viable business idea is an important step towards a successful business venture. You probably have saved enough money from your employment, and now you want to start a business. But like most people, you probably don’t know where to venture into. Don’t beat yourself up because the owners of the top companies were

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