Category: Marketing

Content Management concept

How Businesses Can Ace Their Inbound Marketing Strategy

Inbound marketing has gained traction for the past years. It became popular as a response to the modern customer’s behavior of looking for value-adding information online to solve their pressing problems. Their search habits are more solution-oriented instead of zeroing in on a specific product. That is why direct product advertisements are not as effective

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business meeting

Why Introverts Are Best Suited for Marketing

Introverts are famously known for going out of their way to avoid being under the spotlight, lingering in crowded places, and speaking to a lot of individuals they don’t know. They have limited energy to expend in social situations, needing more time to recharge before being able to go out into the world again. Business

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working from home

How to Lead Effectively in the New Remote Work Environment

Lockdown and social distancing protocols due to COVID-19 have ushered in a new working environment. Team members are no longer working side by side. Communication and workflows are entirely dependent on digital tools. According to McKinsey, positive and capable leadership will be crucial in navigating this new remote work environment. As a team leader or

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Marketing Strategy

Marketing for Insurance Agencies: 4 Reasons to Go Digital

Insurance agencies need to stop ignoring the call of the digital revolution. While most industries are starting to take advantage of the online world, many insurance agencies are still reluctant to make the investment. Today’s insurance customers demand more. They require quick and easy access anytime and anywhere. They expect immediate responses and easy self-service

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Preparing Your Young Child for School

Going to primary school is the next step that children have to take when it comes to their education. As a parent, this can be worrying. If you want to be sure about how your child performs in school, you can do your best to prepare them. Here are some tips that should help you

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Online business concept

Businesses that Thrive and Survive in Any Crisis

In difficult times, a company might find its marketing strategies useless and irrelevant. The pandemic has shown the weaknesses of these marketing strategies, but it has also revealed new ways that businesses and industries could win. Many companies realized that they had largely ignored the potential of digital marketing, and now many are exploring strategies

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The Lap of Luxury: A Guide to Lavish Home Upgrades

Home improvement doesn’t have an end. It’s a way to battle your house’s aging, after all, especially if your home is previously owned. Most of the time, the upgrades you choose are more practical and do not affect your overall quality of life, except to keep it from lowering. Sometimes, however, your budget might have

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Secret gangs

3 Sinister Secret Societies You’ve Never Heard Of

Secret societies are the heart of many suspense novels, mystery movies, and conspiracy theories. Over the years, you’ve probably heard of many secret societies. Some are well-known yet still shrouded in mystery, like the Skull and Bones or the Freemasons. Others are overhyped, like the Bavarian Illuminati, or entirely fictional, like the Priory of Sion.

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Online business concept

Diversifying Your Customer Base for Business Success

Sealing a business with a large client is an exciting opportunity for any business. It could mean a massive jump in revenue and a loyal client base. However, relying on a few large clients has its risks. A VIP can have great demands, and losing them would deal a frightening blow to your business. When

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