Category: Marketing

Boost Your Brand Through Content Creation

Today’s customers are better informed, more discerning, and more demanding, and traditional ad campaigns no longer have the same impact as they did before. That’s why brands have to find new ways to stay relevant, especially on the internet. Some have turned to content production to boost their profile, expand their customer base, and improve

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couple buying a car

Entering the Car Dealership Business: Essential Considerations

Running any business in the automotive industry provides you a huge advantage, especially if you run your business involves selling cars. Statistics revealed over 21 million vehicles (passenger cars and other light vehicles) sold in 2019. Another study showed that more than 1 million new cars were sold in January 2020 alone. These figures only

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Content Management concept

How Businesses Can Ace Their Inbound Marketing Strategy

Inbound marketing has gained traction for the past years. It became popular as a response to the modern customer’s behavior of looking for value-adding information online to solve their pressing problems. Their search habits are more solution-oriented instead of zeroing in on a specific product. That is why direct product advertisements are not as effective

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business meeting

Why Introverts Are Best Suited for Marketing

Introverts are famously known for going out of their way to avoid being under the spotlight, lingering in crowded places, and speaking to a lot of individuals they don’t know. They have limited energy to expend in social situations, needing more time to recharge before being able to go out into the world again. Business

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working from home

How to Lead Effectively in the New Remote Work Environment

Lockdown and social distancing protocols due to COVID-19 have ushered in a new working environment. Team members are no longer working side by side. Communication and workflows are entirely dependent on digital tools. According to McKinsey, positive and capable leadership will be crucial in navigating this new remote work environment. As a team leader or

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Marketing Strategy

Marketing for Insurance Agencies: 4 Reasons to Go Digital

Insurance agencies need to stop ignoring the call of the digital revolution. While most industries are starting to take advantage of the online world, many insurance agencies are still reluctant to make the investment. Today’s insurance customers demand more. They require quick and easy access anytime and anywhere. They expect immediate responses and easy self-service

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Online business concept

Businesses that Thrive and Survive in Any Crisis

In difficult times, a company might find its marketing strategies useless and irrelevant. The pandemic has shown the weaknesses of these marketing strategies, but it has also revealed new ways that businesses and industries could win. Many companies realized that they had largely ignored the potential of digital marketing, and now many are exploring strategies

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